Let’s talk about ethical marketing. Marketing has an unfair wrap where many non-marketers see marketing as legal lying. Yep, you read that right, legal lying. Many consumers see marketing as an unethical manipulation tactic that brands use to try and force you to buy their product, even though they might not particularly need it. Basically,ContinueContinue reading “Let’s Talk About Ethics”
Category Archives: Uncategorized
Let’s Talk About SEO
Let’s talk about Search Engine Optimisation, or SEO for short. There are so many facets of marketing that the so called experts think to be the most important in any campaign, but time to hit them with some truth. No marketing effort is going to have any impact whatsoever if our customers can’t search yourContinueContinue reading “Let’s Talk About SEO”
Let’s Talk About Data
Let’s talk about big data. It’s everywhere! In the current landscape, with technology seeping into every part of our lives, we are being tracked and recorded through our online actions, preferences and posting habits. Every time we enter the digital marketplace, we leave a footprint that our favourite apps, websites and digital forums read andContinueContinue reading “Let’s Talk About Data”
Let’s Talk About Mobile Marketing!
Written by Jason Cuschieri Let’s talk about mobile marketing. We all check our phones daily, some of us even have multiple phones! We’ve come a long way since the Blackberry was first released, and we are only going to see quicker advancements in smart technology over coming years. These advancements have developed incredible perks forContinueContinue reading “Let’s Talk About Mobile Marketing!”
Let’s Talk About Viral Marketing
Let’s talk about Viral Marketing. It’s something that, as digital marketers, we all aim for; it is the jackpot of online campaigns. It combines all of the ideal marketing elements – strong content, a corporate brand/message, sustained engagement, brand awareness/recall, and arguably the most important of the lot, customer involvement an co-creation. But to achieveContinueContinue reading “Let’s Talk About Viral Marketing”
Let’s Talk About Consumption
Lets talk about consumption of social media. We all check it; as soon as we wake up, on our commute, at work or in class, and a couple of us even sneak a peak whilst driving. This makes the consumption of social media sound a little bit like an addiction of sorts, right?Wrong. Social mediaContinueContinue reading “Let’s Talk About Consumption”
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